First of all, I’m excited to announce that the ebook version of Reflection: The Stranger in the Mirror (Records of the Ohanzee Book 1) is available for free today and tomorrow (10/18 and 10/19 until midnight PDT) through Amazon. If you’ve been wanting to try out the series, click here to go to Amazon and get your copy!
Some of my readers may recall I made the decision a few months back to change over from running free book promotions to $0.99 promotions. So why am I switching back? As my fellow authors can attest, the purpose of running a book promotion is not to make money on the sales generated (you’re doing well to break even on the cost of advertising). The purpose is to increase the visibility of your book so that you can reach even more readers. My hope was that $0.99 promos would be more effective in improving the book’s sales ranking–since free sales do not count toward paid sales rankings on Amazon.
Well, the results of this experiment over recent months proved that theory to be incorrect. As it turns out, the difference in volume of downloads between a free promo and a $0.99 promo vary by orders of magnitude, severely decreasing the amount of visibility gained as a result.
My years spent working in science taught me many things, and one of the foremost ones was to never, ever argue with the data. You can argue interpretation, you can question the method, but when you’ve done your experiment right you have to accept the results as they are–not as you wish they would be. And so, I have decided stick with what works and go back to running free promos. Seems like a win-win all around. ^_-